We Are

RESPECT FOR THE GAME,
the land, and the people.

BAD Golf Hawaii is a premium golf culture company creating apparel, original media, community events, and partnerships rooted in Hawaii.

Our Origin

Why BAD Golf
exists.

BAD Golf Hawaii was built to bring together apparel, media, events, and community around the game we love.

The brand exists to give Hawaii golf a sharper voice — through products made for the round, films that show the courses honestly, and events that bring players together with respect.

Long-term over loud. Aloha over hype.

What We Create

Four pillars,
one standard.

Everything BAD Golf ships fits in one of four buckets — and meets the same bar for quality, craft, and cultural respect.

BAD Golf Hawaii apparel

Premium Golf Apparel

Polos, headwear, and limited drops designed for players who care how they show up.

BAD Golf Hawaii media production

Original Golf Media

Cinematic course features, player stories, and event recaps that travel beyond the round.

BAD Golf Hawaii community event

Community Golf Experiences

Tournaments, league play, and meet-ups across the islands built on real competition and respect.

Hawaii golf course

Brand & Course Partnerships

Long-term work with courses, brands, and organizations who share our standard.

Our Standard

The values
behind every drop.

Rooted in Hawaii

We're from here. Every drop, film, and event is shaped by island life and the people who play here.

Built For Play

Premium apparel and content designed for the round, not just the shelf.

Community First

Golf is better together. We invest in long-term relationships with players, courses, and partners.

Respect The Game

Tradition, integrity, progress - in that order. We protect the standards of the courses we play.

What We Believe

The beliefs
that guide us.

  • Competitive, not careless.

    Golf should be competitive without being careless.

  • Welcoming, not watered down.

    Golf should be welcoming without losing respect for the game.

  • Represented with care.

    Hawaii golf should be represented with care.

  • Course, community, culture.

    The course, the community, and the culture matter.

Respect

Respect for the game,
the land, and the people.

The standard is the same whether we're shooting a film, hosting an event, or shipping a polo.

  • We respect the course.

    Pace of play, divots, bunkers, and a clean exit. We leave it better than we found it.

  • We respect the people who play.

    Mixed-handicap pairings, real competition, and aloha for every group — members and guests alike.

  • We respect the places that host us.

    We follow course rules, dress codes, and staff guidance. We're guests on every course we play.

  • We respect hawaii.

    We represent the islands with care — in our copy, our visuals, and how we show up off the course.

  • We respect the long view.

    We build long-term relationships, not short-term hype. Every partnership is meant to last.

Join The Ohana

Join the BAD GOLF OHANA

Get early access to apparel drops, upcoming events, new videos, and community updates from BAD Golf Hawaii. Respect for your inbox, same as the game.

Explore

More ways
to connect.

Watch original videos, shop the collection, or explore partnership opportunities.